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Tuesday
Oct192010

FCC Report: Cable & DSL customers get half advertised speed

Maybe you are not that surprised.

The FCC has come out in their annual broadband report saying that internet users are only receiving 50% of the speed they thought was promised by their ISPs.

These are highlights from the 30 page report (click to see a PDF of the full report).

 

The overall mean and median of actual download speeds are significantly less than advertised.“In 2009, U.S residential consumers subscribed to broadbandconnections across a range of technologies, with average (mean) and median advertised download speedsof 7–8 Mbps. However, FCC analysis shows that the median actual speedwas roughly 3 Mbps, while the average (mean) actual speed was approximately 4 Mbps.  Therefore actual download speeds experienced by U.S. consumers appear to lag advertised speeds by roughly 50%.

 

“The actual speed that consumers experience influences their ability to access and utilize applications and content. The most commonly cited speed for broadband connections is the maximum advertised speed. But maximum advertised speed does not take into account congestion or degradation of service over the connection line. This metric also does not account for performance degradation due to user devices (i.e., slow- or low performing computers, under-functioning wired and wireless home routers, etc.) or the performance of websites and applications, all of which are typically outside of the control of the ISP. Yet this “up to” speed is commonly the only metric that can be used to compare the speeds of different broadband offerings.

The “up to” speed, however, does not provide an accurate measure of likely end-user broadband experience. That experience depends on multiple factors, including the actual speed that consumers realize, taking into account the impact of network congestion; and other metrics like the availability of the network, latency, jitter and packet loss” (12-13).

 

When you see an advertisement or commercial from an ISP that says “up to” 7 Mbps, what it is really saying is that under optimum conditions you could achieve that speed.  That measuring fools people into thinking that they will get that speed all of the time.  The internet is not immune from rush hours.  Just like commute traffic in the mornings and evenings, internet traffic peaks at certain times and congestion is created.  You could drive down the freeway at 3 am and not hit any traffic.  That is when you would possibly be able to download at 7Mbps.  When other users are on the internet, including those inside of your own office, congestion picks up and that speed will never be achieved.

 

When you chose your current ISP, did speed factor into your decision?  When an ISP says it can deliver 7 Mbps, you depend on that.  You expect them to deliver on their promise.  As the graphic on the right shows, if you signed up for a service for 7Mbps expecting to be able to do video conferencing from your office, how do you do so when your connection constantly lags at 3Mbps?  What do you do?  

 

We at CIC have seen this issue result in the frustration of many businesses which depend on fast internet access to keep their business functioning.  We offer solutions to end those internet rush hours, allowing your business to get more done and actually get what you are paying for.  CIC’s internet access and Metro Ethernet connections are customer specific, meaning one customer’s line are not shared with another’s.  Our network allows businesses to increase productivity and in some cases reduce cost while receiving a superior service.  Due to our network infrastructure, multiple users within the same office can be engaged in internet bandwidth demanding processes and most will never see a dip in speed.

Take a look at what CIC has in store for your business on our Internet Access and Metro Ethernet pages.

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